UK firms slash marketing budgets for 3rd consecutive quarter: survey

(ChinaPost.com.tw) – British companies cut their marketing budgets in the second quarter of 2011 for a third consecutive quarter, as firms focused on cost-cutting and protecting their margins in a tough economic climate. The survey of around 300 British-based companies for the IPA-BDO Bellwether report found 22 percent had cut spending compared with 20 percent that reported an increase.

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